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The PRO Podcast


Mar 20, 2019

6 Key Traits of the Most Successful Business Owners

Learn how to take your brokerage or business to the next level with these 6 key traits to success!

1 – Clear Vision

You need to have a clear vision. Now, what do I mean by vision? I mean an idea in terms of where you are going. What does your business look like in the next 12 months, in the next three years? Or even just pie in the sky, the next 10 years? But not just a vision for your business, a vision for your life. Where do you want to be? What do you want to be doing? Having that clear vision is a bit like a sat nav.

2 – Build Relationships

Being able to build rapport and be able to build massive relationships with your clients. You need to be a relationship builder. And then you can actually start communicating better. When you understand how communication works, you can then start to build more confidence in yourself, which is going to enable you to build better rapport. And that rapport can be with your audience online, it can be in a networking room. Having a good handshake, looking at people in the eyes, having good body language.

3 – Know your Products

Knowing your products and knowing your processes. Now, when I talk about knowing your products, we have got mortgage products, and we have got insurance products. And if you're particularly starting out, trying to learn both is extremely difficult. I've got two advisors who started out with CeMAP qualifications and no previous industry experience, and I trained them along the journey. And I know from training them that they wanted to focus on Insurance makes up a huge part of the sale. It doubles the value of a client, right, an application. But trying to focus on both made it hard to focus on to get the knowledge on one of those.

4 – Be a Managing Director

Be a managing director, not an advisor. Now, if you're a start-up, you are all things within the business. You're marketing, you're lead generation, you're advisor, you're an administrator and doing the post sale completion. You're everything. And what you need to start thinking about within your vision is, what does your business look like? What does your life look like? Because then that is going to enable you to focus on becoming a managing director. You need to learn to delegate, and you need to learn to pass on the tasks that are lower value and that aren't going to be income-generating.

Tip 5 – Become a Leader

Are you educating yourself on being a better leader? It's not just a leader to your team. A leader, first, is somebody who doesn't just crack the whip as a manager does. A managing director should not just crack the whip and tell everybody what they need to do, but they need to lead. But even a managing director needs a leader. A leader is somebody who is positive, passionate, has huge amounts of self-awareness, is honest, and can go above and beyond for his team, his clients. He'll put himself in the firing line first, and he'll be able to lead the team into battle, and ultimately to make sure that the vision is being acted upon and that you're getting closer to that vision.

Tip 6 – Be Adaptable

Be adaptable, and about be agile, and accept change. Don't just be stuck with your blinkers on. You always need to have that peripheral vision because there could be market changes, there could be industry changes, there could be things coming up constantly that are going to impact on you. And therefore, I'm so passionate about social media, because it really enables you to build that better relationship with your client. That you're not as reliant on the estate agents and good weather stopping people buying houses. Holidays stopping people buying houses. Things going on in the world and in the industry stopping people buying houses. If you've done the hard work up front and you've invested time into social media, that is going to take those things out of your worry because they're coming to you because it's you and they're ready.

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